ThredUp’s “resale-as-a-service” technology is available to third-party retailers since 2018 and is an expansion of the companies’ 2019 collaboration of selling secondhand jeans. The company claims to have processed over 100M unique clothing items to date and displaced 1Billion lbs of CO2. The prices range from 35 dollars to 50 dollars. Launched on Tuesday, the platform currently has over 3,000 products, with new styles added hourly. The alliance operates on ThredUp’s resale-as-a-service (RaaS) to give used jeans a new life. The effort as Madewell claims “has diverted over 500 tons of denim waste from landfills.” The RESALE-AS-A-SERVICE The project’s principal aim is “to collect 1 million pairs of jeans by 2023 and double the life of each recirculated garment,” the companies said in a press release. Jointly operated by ThredUp, it will offer a curated selection of used or “pre-loved” jeans. It can be accessed via a ‘pre-loved button’ on the brand’s main site. Madewell Forever is an exclusive microsite and an extension to Madewell’s official site. To be a part of this new business opportunity, US denim brand Madewell partnered with resale giant ThredUp to launch a new second-hand fashion platform “Madewell Forever”.This online resale platform is a stand-alone digital store curated by Madewell and stocked by both ThredUp and Madewell stores. Consumers, especially Generation Z are becoming more mindful and are moving towards thrift stores and second-hand clothing. The incipient fashion trend of thrifting or reselling second-hand clothes is now more productively being used by retailers. Abandoned clothes lead to landfills causing a threat to the environment. Consumers have taken a big dig to recycle all sorts of waste but when it comes to clothes the speed of adaptation is very slow.
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